Marketing: Don't Over-Think It


In a recent meeting, I was being grilled on various digital marketing methods, tactics and tools that can be used to grow marketing efforts online. Which is more than okay; those things are all very important in marketing these days.  

However, as the conversation continued, I learned that many of the things that were being stressed in the conversation had taken precedence over many very simple marketing efforts that would make an immediate impact with that company. Things like providing marketing materials to your struggling sales team and marketing your pay product to your thousands of free users. 

Marketing doesn't have to be rocket science. You don't have to be an expert on all of the latest and greatest online systems that will position your company two places ahead of the competition on google search. Are those things important? Hell yes. But don't forget about the basics of marketing. 

Listen to the marketplace

  • Where are your customers?
  • What do they really want/need? 
  • Does your product/service help them? 

Provide a solution

  • How does your product/service provide a solution? 
  • What are the benefits the customer will gain from your product/service?

After you look at those two things, think about the best route to accomplish them both. It might be providing the proper information to your team. It might be reconsidering your approach. 

I'm sure that most people have heard this, but as marketers, it's been drilled into our heads since college….K.I.S.S. (Keep It Simple Stupid). Take a moment to slow down and look at your organization and determine if you're covering the basics of your marketing.