Small Businesses: Setting Goals

As a small business owner, you're constantly juggling everything that you have to do to develop and maintain your business. It's a challenge, even if you spend 24 hours a day at it. Let's face it, even entrepreneurs have to sleep some time. 

As a freelance marketing professional, I work with many small businesses on their marketing work. One of the first things I do with my clients is have a discussion about where they want to take their business; how they want to grow, what sort of work they want to grow into, and what their overall goals are. 

Now we ALL have one common goal as an entrepreneur: MAKE MORE MONEY. That one is pretty obvious. So to help small businesses with their marketing, it takes a bit more than that. If you're a small business owner, it's incredibly important to think about what your goals are that will get you to making more money. Do you want to get more clients? Do you want to grow online sales? What tools/ways do you have to reach that goal of making more money? Take the time to consider these (and more) if you plan to grow your business. 

Once a few goals are defined, plans can be developed to put things into motion to reach that ultimate goal. It's okay if you don't have clearly defined goals right away. Take the time to discuss with a colleague or your marketing freelancer, and formulate those goals. 

Need help defining your goals and creating a plan to reach them? Drop me a line